Archive for the ‘Marketing Strategy’ Category

How many marketing strategies do you need?

How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Why achieving marketing accountability is harder than it seems

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

Is it time to eliminate the sales function?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

It’s time to come together

Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?

Is Your Marketing Ready For The Connected Consumer?

With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?