Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Archive for the ‘Marketing Strategy’ Category
What superhero is most like your social media marketing strategy?
Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
An experiment that will help you embrace the chaos
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
Three Marketing Slogans I’d Change For The Better
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
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