Archive for the ‘Marketing Strategy’ Category

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.

Three lessons all new businesses can learn from the Google+ failure

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address

Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs

Marketing success means being invited to the island

Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.

The first-mover advantage of values based marketing

Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.