Archive for the ‘Marketing Strategy’ Category

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.

Just because you can do micro-targeting doesn’t mean you should

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

What Marketers Need To Know About Truth Decay

By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes […]

Amazon puts experiential marketing at a crossroads

There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?

Five of my best insights on becoming a great marketing consultant

How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.

Facebook analysis: New insights from global business experts

Facebook’s news feed announcement created turmoil in the marketing world. This Facebook analysis provides new insights on what’s next.

Mission Critical: Purpose-driven marketing

Toms Shoes, Warby Parker, and KIND all are successful companies with purpose-driven marketing. In this era, communicating your company’s mission is vital.