Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Archive for the ‘Marketing Strategy’ Category
Customer success: 3 Off-beat tools for small businesses
When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Why Joe Pulizzi and I disagree on today’s content marketing dynamics
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
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