Archive for the ‘Marketing Strategy’ Category

Why the content marketing future is NOT in video content

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

3 Timeless tips for selling your online product in an overcrowded market

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Customer success: 3 Off-beat tools for small businesses

When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web