How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Archive for the ‘Marketing Strategy’ Category
Social Media and ASO: The Two Essentials of App Marketing
Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.
A Special Message for You: The Power of Personalized Marketing
Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Putting content marketing on time out for a moment
Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out
Submitting to Facebook and other content adjustments you need to make today
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
The business benefit of setting your knowledge free
Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free
Marketing and the new Digital Mindset
Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
The Marketing Companion Podcast
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