Six methods for smarter marketing segmentation
Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.
Archive for the ‘Marketing Strategy’ Category
4 Lessons learned from super niche marketing
Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Snapchat engagement and other myths
Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?
Does Your Blog Deliver a Positive User Experience?
Keep visitors returning to your blog by allowing them to have a positive user experience. Linda shares some helpful tips to keep your readers happy.
Martin Lindstrom on instinct and competitive advantage
How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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