Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Archive for the ‘Mobile marketing’ Category
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Why screenshots may be the key to influence marketing measurement
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
Drones, Bots and AI oh my. SXSW highlights
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Entering Protopia and a world of continuous marketing disruption
It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
37 Big Data Case Studies with Big Results
Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.
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