Archive for the ‘Mobile marketing’ Category

Can you measure how company culture impacts your success?

Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?

To achieve a high price, you don’t always need high quality

Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.

Mukbang and Monetization: New Digital Marketing Trends

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

The impact of fake news on your marketing department

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

Niche digital communities are brimming with opportunity. Are you there?

While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

Marketing addiction. Is this the goal, or is this the problem?

Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?