Archive for the ‘Mobile marketing’ Category

The #Westworld Word of Mouth Marketing Miracle

Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Amazon puts experiential marketing at a crossroads

There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

What happens to your marketing effort when Google search goes away?

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?