Archive for the ‘Podcasts’ Category

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Celebrating a Marketing Companion podcasting milestone

It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.

New research reveals Americans migrating to three social media platforms

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

New media, new culture and how it’s confounding brands

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

A strategy to stay relevant in a tumultuous marketing world

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Is the Age of Apple over?

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

Smart speakers, the streamification of content and big changes ahead

This episode of The Marketing Companion covers bold ideas impacting marketers including smart speakers, artificial intelligence, streamification of content.