Archive for the ‘Podcasts’ Category

Cocooning consumers and other mesmerizing mega-trends

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

How writing a book becomes part of a marketing strategy

Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?

Is Facebook evil?

Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.

Digital marketing: A discussion on three touchy subjects

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion

The future of humor in marketing with The Marketoonist

Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist

It’s time to put an end to an era of lazy marketing

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

The extraordinary power of curated content

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

Love, politics and content marketing

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat