Mind-bending social media trends
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
Archive for the ‘Podcasts’ Category
What are the most in-demand marketing skills right now?
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
Marketing and the unintended consequences of tech
One of the problems most companies face is the unintended consequences of technology and its especially acute today
The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Who are your marketing heroes?
Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.
Survival strategies for the post advertising world
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
How to be the world’s greatest podcast sponsor
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
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