Archive for the ‘Podcasts’ Category

What marketing skills do you need for career success today?

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

The true goal of influence: Persuasion

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

A thought exercise on social media and critical thinking

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

The reality of online influence and the only thing that matters

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!