Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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