How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
Archive for the ‘Public relations’ Category
The Generosity Paradox: Why Corporate Giving Can Be Perilous
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
The Marketing Companion Podcast
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