Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Social Media Explained will get you up to speed on social media fundamentals fast!
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Is begging for backlinks really PR or content marketing? A different view.
Is Ralph Lauren re-opening a PR debate by promoting its foreign-made line of Olympic clothing?
I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.
The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.
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