The Six Signs of an Authoritative Blog
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Archive for the ‘Public relations’ Category
Are you a content marketer or a content carnie?
Is begging for backlinks really PR or content marketing? A different view.
Should Ralph Lauren lie low over Olympic flap?
Is Ralph Lauren re-opening a PR debate by promoting its foreign-made line of Olympic clothing?
210 Seconds of Fame. What happened and what’s next?
I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame
Irate sports fans hijack UPS company blog
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
For social media success, write, then IGNITE. Here’s how.
Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.
Wisdom from the Most Influential PR Professional of the Century
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.
Case study: A marketing strategy when you have nothing to sell
The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.
Marking the 100th anniversary of the PR profession’s identity crisis
For 100 years, the same paranoid questions have plagued the PR business. Isn’t it time for the profession to get over itself?
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