Archive for the ‘Public relations’ Category

210 Seconds of Fame. What happened and what’s next?

I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame

Irate sports fans hijack UPS company blog

A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?

For social media success, write, then IGNITE. Here’s how.

Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.

Wisdom from the Most Influential PR Professional of the Century

The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.

Case study: A marketing strategy when you have nothing to sell

The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.

Marking the 100th anniversary of the PR profession’s identity crisis

For 100 years, the same paranoid questions have plagued the PR business. Isn’t it time for the profession to get over itself?

The Commoner’s Guide to Using Social Influence

By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and […]

Is PR stuck on “social” and missing the bigger picture?

? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social” and missing the bigger picture?” How has the PR business model […]

Ten reasons to blog – even if nobody reads it

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]