Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
In many respects colleges are out in the lead of social media usage and are starting to see measurable results.
The state of social media research is appalling. It’s time to do something about it.
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
An incredible 80% of young Americans place Facebook as a centerpiece of their lives, and the implications are profound.
A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
As Google tailors our searches, it is limiting the quality of our results. Search Expert Helen Brown describes a strategy to “take your search back”
How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project
Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American
From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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