Social Media ROI — Not just for the big companies
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
Archive for the ‘research’ Category
Universities are out to prove the ROI of social media
In many respects colleges are out in the lead of social media usage and are starting to see measurable results.
Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.
8 Shocking New Social Media Facts
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
New research shows Facebook impacting behaviors in formative years
An incredible 80% of young Americans place Facebook as a centerpiece of their lives, and the implications are profound.
Why are America’s fastest-growing companies killing their blogs?
A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.
Forget demographics. It’s all about the socialgraphics
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
Are you being caught in Google’s Filter Bubble?
As Google tailors our searches, it is limiting the quality of our results. Search Expert Helen Brown describes a strategy to “take your search back”
An insider view of social media research
How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.