Social Media ROI – You’re looking in the wrong place
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
Social media use continues to rise at the Fortune 500 companies.
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
In many respects colleges are out in the lead of social media usage and are starting to see measurable results.
The state of social media research is appalling. It’s time to do something about it.
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
An incredible 80% of young Americans place Facebook as a centerpiece of their lives, and the implications are profound.
A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
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