Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
Archive for the ‘research’ Category
Facebook and Snapchat at war, and four other groovy media trends
Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!
15 Amazing ways social media is changing the world
A UCL research report shows how social media is changing the world in unexpected ways.
Snapchat for the win
Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.
Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
The silver lining in the bad news about content marketing
There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look
New research explodes the status quo of customer service
New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service
Mobile devices are destroying human conversation. Get over it.
Excessive screen time may be affecting your health, your relationships and your mind. It’s killing human conversation. Deal with it.
Adding fuel to the fire: How important is Facebook?
New research shows that Instagram, Twitter and Snapchat reign with teens, but let’s take a closer look at the implications.
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