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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

The current state of the content marketing ecosystem, an infographic

Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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