Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
Archive for the ‘research’ Category
Don’t look now. Here come the post-Millennials
Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers
Does Content Marketing Really Have a Confidence Problem?
Let’s revisit a common content marketing research statistic, turned myth, that is misrepresenting the state of content marketing today.
Coming clean on Facebook reach
Unpacking data collected over the last year in search of the truth about Facebook reach
Social Media and the Stock Market: A Lesson in Global Manipulation
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]
The sneaky method BuzzFeed uses to win the market research game
Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. Think again. by {grow} Contributing Columnist Kerry Gorgone
26 Reasons Digital Marketing Matters So Much to the C-Suite
Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing matters so much to the C-Suite.
Would you conduct this experiment on your mother?
The ethics of Internet research becomes more important as the cost of experimentation comes down
How to Achieve a Return on Conversation with Emotional Marketing
Research indicating how emotional disclosure builds engagement on Facebook
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