Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
Archive for the ‘ROI and measurement’ Category
B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Simplest marketing question may be the most difficult
How will we measure success? That is a critical question that torments many organizations
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
A different way to think about social media ROI
A different way to think about social media ROI
5 reasons you should be in social media, even if the boss says “no”
Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”
Social media engagement is not a strategy
Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.
Another way to measure social media success
There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI
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