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Archive for the ‘ROI and measurement’ Category
Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
The State Of Social Business
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Simplest marketing question may be the most difficult
How will we measure success? That is a critical question that torments many organizations
Are businesses failing to find an ROI in social media? Another view.
A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
A different way to think about social media ROI
A different way to think about social media ROI
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