Archive for the ‘ROI and measurement’ Category

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.

Consider the bank of goodwill as your online networking strategy

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

This large company just quit social media. Should you?

A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?

Your social media strategy plan: Where do you START?

A step-by-step guide to getting a social media strategy started in your company.

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Just because you can do micro-targeting doesn’t mean you should

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!