To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Archive for the ‘Social Media and Sales’ Category
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
Take Your Spammy Seven-Figure Business Plan And Shove It
Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
What is the true business value of social media engagement?
Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.
Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
The Marketing Companion Podcast
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