Archive for the ‘Social Media best practices’ Category

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

The art of the #humblebrag and other sources of good PR

There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.

Social media gurus and the elusive state of forgiveness

Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

How to defend your online reputation in the outrage era

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

How to begin social media marketing with no budget

Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.