Archive for the ‘Social Media best practices’ Category

What to do when your company is “sell sell sell” and won’t allow human content

Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

The #Westworld Word of Mouth Marketing Miracle

Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?

Is social media marketing still a thing?

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?

Negotiating the new relationship between content and platform

The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.

Does every brand need to take a political stand?

Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?

Why you should worry about Europe’s new hate speech laws

Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.