Archive for the ‘Social Media best practices’ Category

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

Instagram Engagement Down? You Might Be Shadowbanned!

By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s […]

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

The “social” in social media can’t be scaled. Be patient.

Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.

Will Facebook be a permanent fixture in our lives?

Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?

This large company just quit social media. Should you?

A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?

Why your marketing career depends on balancing data and emotion

Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.