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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Tech fear has creeped into every aspect of our world but it’s time to dispense hope.

Gaining first mover advantage is a popular social media strategy but it doesn’t work.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

It’s not an influencer scam. It’s popularity, and it matters.

[podcast_player] A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end

A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.

It’s important to take a stand with your content, but what happens when you drive people away?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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