Archive for the ‘Social Media Strategy’ Category

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

Amazing Facts Every Marketer Should Know About Fortnite

You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]