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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.

What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.

Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution,
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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