When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
Archive for the ‘Social Media Strategy’ Category
Igniting Content: A Tale of Two Amazing Ads
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
It may be time to drop your annual marketing strategy
How far can you really plan into the future? Perhaps your marketing strategy needs to be continuous.
Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
The Un-Tapped Value of Employee Social Capital
By Konstanze Alex Brown, {grow} Community Member Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and […]
How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
The Twitter strategy shift and what it means to you and your business
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
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