There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
Archive for the ‘Social Media Strategy’ Category
What are the most important social media platforms for business?
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
The state of the nation on SEO, content strategy and earned media
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
When social media marketing doesn’t work
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
Igniting Content: A Tale of Two Amazing Ads
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
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