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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think
I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
What is the balance between personal and professional on Twitter? How many accounts should you have?
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient
Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like
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