Archive for the ‘Social Media Strategy’ Category

How does a small business move into social media marketing?

It’s hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.

Dave Kerpen of Likeable Social Media explains social media success

In this short video interview Dave Kerpen of Likeable Social Media discusses five of the most important aspects of social media marketing success.

Supercharge your social media strategy by getting back to basics

If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

This is why you’re not Seth Godin.

Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?

It’s time to evolve the social media mindset

Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?

Sometimes not having a strategy is the best strategy

The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.

The business case for Facebook, in one sentence

What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not […]