6 Factors that turn social media strategy into RESULTS
These seven factors make the difference between social media strategy success and failure.
Archive for the ‘Social Media Strategy’ Category
How do you budget for social media marketing?
Here are some basic ideas to consider if you are working on a social media marketing budget.
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
The Social Media Minefield: Five factors blocking your success
Many companies are facing the same five hurdles to social media success. What do you do about it?
Understanding the true nature of the social media marketplace
Confused by the fast-changing world of social media marketing? Maybe it’s not as complicated as you think. In fact, it’s positively medieval.
How does a small business move into social media marketing?
It’s hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.
Dave Kerpen of Likeable Social Media explains social media success
In this short video interview Dave Kerpen of Likeable Social Media discusses five of the most important aspects of social media marketing success.
Supercharge your social media strategy by getting back to basics
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
Forget demographics. It’s all about the socialgraphics
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
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