Archive for the ‘social media’ Category

Throw out the stats. Talk to people.

I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media many expected. They point to […]

Connection without cronyism

In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]

The most important social event

I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I write what’s on my mind […]

Social media: Old people rule!

Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and […]

Social Media’s Economy of Giving

In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]

The biggest obstacle to social media business success

This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]

Building meaningful business connections through social media

This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]