Archive for the ‘social media’ Category

How to connect to customers in the metaverse and beyond

Mathew Sweezey predicts how we will connect to customers in the coming metaverse age.

Five reasons why your marketing department needs to focus on personal branding

Personal branding should be the centerpiece of a modern marketing strategy

Are you getting buried by the stylized persona?

The danger of the stylized persona and other timely marketing observations.

How social media commitments can eat you alive

Are your social media commitments eating you alive? This is a good time to assess and clean house.

15 Popular Marketing Trends: Hot or Not?

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]

Short and interesting new observations about the marketing world

What marketing world are you living in today? … and other observations from Mark Schaefer.

I thought I was a football coach. Turns out, I’m a social media marketer.

The author signed up to be a football coach. Little did he know it was a marketing job!

The underrated role of marketing habits

Marketing habits can make or break a marketing effort. It’s time to explore this idea.

This business fail taught me about psychological switching costs

One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]