Why I stopped thanking people on the social web
An example of why authentic social media engagement is not scalable.
Archive for the ‘sociology’ Category
What keeps you from making your mark?
A childhood humiliation secretly held the author back in life. A journey toward making your mark in life.
Can social brands provide meaning to your life?
Research shows people are seeking fulfillment in non-traditional places. Can a brand create meaning in your life?
Are we one big web family? Think again.
Are we one big, happy web family? Subtle cultural differences can create misunderstandings and conflict.
The end of an analog life
We are part of a dying species — humans with a paper record of their lives. Now, what do we do with it?
When Twitter followers ask for money
The appeal was heartfelt, but when a Twitter follower asked for money asked for money, I said no. Here’s why.
Is it time to embrace the social media faker?
Is it time to embrace the social media faker? Matt Ridings says “yes”
Five reasons Europeans are behind in social media marketing
Europe has the resources and talent. Why is most of the social media innovation coming from America?
Sorting through the Social Media Code of Conduct
An unexpected national drama can wreak havoc on social media reputations if you’re not aware of the Social Media Code of Conduct
The Marketing Companion Podcast
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