Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast — and the beginning of a new one.
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
One of the problems most companies face is the unintended consequences of technology and its especially acute today
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
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