How to know when it’s time to call it quits
Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?
Archive for the ‘The Marketing Companion’ Category
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
The real problem with real time marketing
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Why Americans are secretly furious with marketers
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
A strategy to keep up with marketing change
How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
What you need to know about emerging content forms
Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.
Maybe your podcast is not a podcast
New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential
The Marketing Companion Podcast
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Let's plot a strategy together
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