Tee it up. Six digital marketing rants
There’s nothing like some good spam to start your day. It’s time for a few digital marketing rants on the latest edition of The Marketing Companion.
Archive for the ‘The Marketing Companion’ Category
Are marketers becoming redundant?
There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?
Five trends transforming content marketing
Ad blocking, Millennials, and influence marketing promise to transform content marketing in 2016 and beyond
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
Navigating the shifting sands of Facebook marketing
Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends
How to know when it’s time to call it quits
Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
The real problem with real time marketing
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
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