The marketing pillars of our future
Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.
Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.
Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!
Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
Word of mouth marketing can be enigmatic but critically important in the digital age
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
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