CEOs band together to build tech we trust. But will it work?
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
The most powerful branding strategy might be found in your own experiences and stories.
The success is in the details when it comes to developing a process to pitch your ideas.
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
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