Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Marketing legend Sandy Carter riffs on Web3

Marketing legend Sandy Carter gives her take on Web3 and beyond.

The thunderous collision of civil activism and marketing

Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.

The unexposed relationship between content, creativity and money

There is a weird relationship between creativity and money. In fact, it's probably not what you think at all.

An inspiring discussion about finding hope in the darkness

The Marketing Companion goes off-road and discusses mental survival and finding hope in the darkness with Amanda Russell.

The underrated role of marketing habits

Marketing habits can make or break a marketing effort. It's time to explore this idea.

How to create a million new social media jobs

A million new social media jobs? Dennis Yu thinks this is probable and possible

Does your business need an online community?

Online community is the most misunderstood concept in marketing. Here's why.

How does content work in the world today?

Find out how content works in the world today through this fascinating debate.