Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Social media shakeout: Why the future of social media is hazy

What is the future of social media? It's difficult to say becuase of the social media shakeout described in this article and podcast episode.

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

The end of an era for The Marketing Companion

The final show with Tom Webster as co-host is the end of an era for The Marketing Companion podcast -- and the beginning of a new one.

Mind-bending social media trends

Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.

What are the most in-demand marketing skills right now?

On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.

Marketing and the unintended consequences of tech

One of the problems most companies face is the unintended consequences of technology and its especially acute today

The ultimate copywriting challenge

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

Who are your marketing heroes?

Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.