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Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
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Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here's a simple idea that really works.
Show Notes

How to be the world’s greatest podcast sponsor

Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
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Why management consultants are becoming the new ad agencies

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
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The Artificial Intelligence impact on marketing

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
Show Notes

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
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Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook's dominance Why did that never happen?
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Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
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Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple's "third wave," and looks at CEO branding.
Show Notes