Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

The big shift: Ads, TV, and the content monetization challenge

May 16th, 2017

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

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20 Extraordinary Content Marketing Insights

May 2nd, 2017

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

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Creating content? When is it time to pivot (or quit?)

April 18th, 2017

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

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Celebrating a Marketing Companion podcasting milestone

April 4th, 2017

It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.

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New research reveals Americans migrating to three social media platforms

March 21st, 2017

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

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New media, new culture and how it’s confounding brands

March 7th, 2017

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

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A strategy to stay relevant in a tumultuous marketing world

February 21st, 2017

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

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What does digital transformation mean to marketing?

February 7th, 2017

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

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Is the Age of Apple over?

January 24th, 2017

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

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The Marketing Companion Podcast

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