It’s time to put an end to an era of lazy marketing
Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Should you trust The Meeker Report?
The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Want a competitive advantage in marketing?
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.