Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Why Tom Peters thinks desperation fuels excellence
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
Why ChatGPT will profoundly transform every marketing career, starting now
Have you tried ChatGPT? You need to, and now. Your career is in the balance.
Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
My fatal flaw: I’m allergic to networking
I’m terrible at networking and there probably isn’t any hope for me.
The overlooked relationship between status and marketing
Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.
Three significant NFT case studies for marketing
Three NFT case studies provide an interesting view of the potential applications for marketing.
Why Gen Z is hiding out in digital campfires
Digital campfires are a challenge for marketers as Gen Z hides from our view.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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