Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more than six years.

Mark Schaefer is a globally-recognized marketing author, consultant, and keynote speaker. Brooke Sellas is a marketing agency owner and industry pundit. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Note: Episodes prior to 2019 co-hosted by Tom Webster.

Survival strategies for the post advertising world

December 27th, 2018

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

Show Notes

Why you can’t believe social media sentiment analysis (“It’s crap”)

December 13th, 2018

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Show Notes

Why management consultants are becoming the new ad agencies

November 30th, 2018

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

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The Artificial Intelligence impact on marketing

November 15th, 2018

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

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Does business professionalism still matter?

November 1st, 2018

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

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Where are all the social networks?

October 18th, 2018

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

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Brilliant marketing, or the beginning of Big Brother?

October 4th, 2018

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

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Should one country govern the internet?

September 20th, 2018

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

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Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

September 6th, 2018

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

Show Notes

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

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