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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Is a store with no sales the future of retailing?

July 26th, 2018

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Show Notes

Why customers really don’t want to engage with your brand

July 12th, 2018

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

Show Notes

What does it take to create a podcast consistently for five years?

June 28th, 2018

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

Show Notes

Case study: Winning the #WorldCup with Epic Content

June 14th, 2018

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

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A discussion on our favorite recent marketing books

May 31st, 2018

Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.

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Will Facebook be a permanent fixture in our lives?

May 17th, 2018

Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?

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The Brand Stand: Should your company put social issues ahead of profit?

May 3rd, 2018

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

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Marketing addiction. Is this the goal, or is this the problem?

April 19th, 2018

Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?

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The fast pace of marketing will get faster

April 5th, 2018

On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!

Show Notes

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

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