Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Why CapCut might be the Gen Alpha social media app

February 28th, 2024

CapCut is on the move and could be the next big social media app

Show Notes

A New Look at Loyalty

February 15th, 2024

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.

Show Notes

My most embarrassing business mistakes revealed

January 31st, 2024

Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!

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How Shein and Temu threw a bomb at eCommerce conventions

January 17th, 2024

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

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From Paycheck to Purpose: Why I Stopped Growing My Business

December 27th, 2023

I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.

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The first voice-synthesized podcast episode

December 20th, 2023

When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.

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A New Commercial Strategy: Creators and Community

December 6th, 2023

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

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Cutting through the hype of Custom GPT

November 22nd, 2023

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

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The marketing pillars of our future

November 8th, 2023

Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.

Show Notes

The Marketing Companion Podcast

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