Digital marketing: A discussion on three touchy subjects
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
Welcome to the world’s most entertaining marketing podcast.
A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.
Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
The future of humor in marketing with The Marketoonist
Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist
It’s time to put an end to an era of lazy marketing
Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.
The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
What happens to your marketing effort when Google search goes away?
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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