Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

The Most Amazing Content Marketing Miracle

June 22nd, 2023

It seemed impossible to coordinate 36 authors across 15 time zones but the result was more than a book. It was a content marketing miracle.

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Whatever happened to Web3?

June 5th, 2023

Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?

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What is the “gist” of you? Staying relevant as a creator

May 25th, 2023

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

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Diving into the bizarre and secret world of luxury brand marketing

May 11th, 2023

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

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What the “Whole Self” Movement Means to Marketers

April 26th, 2023

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.

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What is the ROI of a blue check mark?

April 12th, 2023

Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark

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The race to embrace AI might overwhelm ethical considerations

March 30th, 2023

The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!

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12 Ways Brands are Flexing to Meet Gen Z on Their Terms

March 16th, 2023

Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.

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A profound discussion on the AI threat to creativity

March 1st, 2023

Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?

Show Notes

The Marketing Companion Podcast

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