What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Does ‘move fast and break things’ still work with AI?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
The inescapable role of humans in an AI world
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
Reflections from the best marketing retreat ever
Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle.
The art of starting and stopping content projects
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
Marketing a radical new idea that could change sports
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
Why is there a backlash against purpose-driven marketing?
An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.
How does a business start using AI without being overwhelmed?
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]
The Marketing Companion Podcast
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