To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more than six years.
Mark Schaefer is a globally-recognized marketing author, consultant, and keynote speaker. Brooke Sellas is a marketing agency owner and industry pundit. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
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