Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Welcome to the world’s most entertaining marketing podcast.
A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.
Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Should you trust The Meeker Report?
The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Artificial intelligence, real-life marketing
Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI
The big shift: Ads, TV, and the content monetization challenge
One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
20 Extraordinary Content Marketing Insights
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
Celebrating a Marketing Companion podcasting milestone
It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.