The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.
Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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