Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Cocooning consumers and other mesmerizing mega-trends

December 28th, 2017

A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas

Show Notes

How writing a book becomes part of a marketing strategy

December 14th, 2017

Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?

Show Notes

Is Facebook evil?

November 30th, 2017

Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.

Show Notes

Digital marketing: A discussion on three touchy subjects

November 14th, 2017

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion

Show Notes

The future of humor in marketing with The Marketoonist

October 31st, 2017

Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist

Show Notes

It’s time to put an end to an era of lazy marketing

October 17th, 2017

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

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The extraordinary power of curated content

October 3rd, 2017

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

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Love, politics and content marketing

September 19th, 2017

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat

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Is it just me, or does it seem like the ad industry is a hot mess?

September 5th, 2017

The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.

Show Notes

The Marketing Companion Podcast

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