Are marketers becoming redundant?
There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Five trends transforming content marketing
Ad blocking, Millennials, and influence marketing promise to transform content marketing in 2016 and beyond
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
Navigating the shifting sands of Facebook marketing
Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends
How to know when it’s time to call it quits
Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
The real problem with real time marketing
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Why Americans are secretly furious with marketers
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
The Marketing Companion Podcast
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