Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Video everywhere: Exploring marketing ubiquity

August 8th, 2019

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Show Notes

Big company or small: Advertising at a crossroads

July 25th, 2019

That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]

Show Notes

Can you measure how company culture impacts your success?

July 11th, 2019

Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?

Show Notes

Mukbang and Monetization: New Digital Marketing Trends

June 27th, 2019

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

Show Notes

The impact of fake news on your marketing department

June 13th, 2019

Fake news is in the news. But what does it have to do with your marketing department? Get ready.

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Why online trolls do what they do

May 30th, 2019

Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!

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What happens when we can’t depend on marketing research any more?

May 16th, 2019

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

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Maybe the future of marketing looks like @Everlane

May 2nd, 2019

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

Show Notes

Social media shakeout: Why the future of social media is hazy

April 18th, 2019

What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.

Show Notes

The Marketing Companion Podcast

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