Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Gen Z Exposed

What happened at the first-ever conference developed for Gen Z? It's Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.

A personal view of the AI impact on marketing

AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.

A Unified Theory of Content Success: Can anybody create effective content?

Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

Master the Art of Business Narrative: A Game-Changer for Marketers

Business narrative is different from storytelling and using these fundamental techniques

How to Make Your Podcast Last 10 Years

The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

The Most Amazing Content Marketing Miracle

It seemed impossible to coordinate 36 authors across 15 time zones but the result was more than a book. It was a content marketing miracle.

Whatever happened to Web3?

Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?