Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions of followers, contracts with mega brands, and huge amounts of money pouring in. And I also found them to be incredibly down to earth and […]
How to Build a Super Tribe using Google+
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. So, here is a step-by-step guide for […]
What is search jacking and how can it hurt your brand?
Are you surrounding you brand with a hedge of online protection? What is search jacking?
Wearable content: The X-factor that makes a social media plan soar
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?
A short lesson in long marketing experience
Maybe keeping people in the same job is a powerful source of competitive advantage?
The Radiohead Guide to Branding Excellence
By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but the deeper lessons lie in how they keep creativity at the center of their brand’s promise. They record creatively. They market creatively. They distribute creatively. […]
Losing control of your brand? Let’s get excited!
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes anything that doesn’t go his way. As marketing professionals, many of you out there have had an entire career built on command and control of […]