Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
Posts Tagged ‘ethics’
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
What happens when AI does the homework? The ethics of cheating apps
An entirely new market of cheating apps — tech that does the homework for you — threatens to wreck the educational system.
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
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