Podcasting’s next big moment: The insider insights
Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider
Discovering your true point of differentiation
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.
How to be the world’s greatest podcast guest
You don’t have to be uptight about that podcast interview. Follow these guidelines to be thw world’s greatest podcast guest!
The best SEO book in the world? A surprising discovery.
The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.
Why inbound marketing costs inevitably increase over time
Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.
How to make the Content Marketing Hierarchy of Needs work for your business
Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business
How $1.50 can make or break your most important customer experiences
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
The Argument Against Gated Content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
If you’re not the alpha dog, SEO may be holding you back
Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.
Case study: Winning the #WorldCup with Epic Content
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.